Major Google updates that you need to know about

Google has introduced enhancements designed to combat spam and improve the quality of its Search functionality.

Improved quality ranking

Algorithmic enhancements to the core ranking systems to surface the most helpful information on the web and reduce unoriginal content in search results.

new and improved spam policies

Google’s updating its spam policies to keep the lowest-quality content out of Search, like expired websites repurposed as spam repositories by new owners and obituary spam.

Ireducing low-quality, unoriginal results by 40%

Google’s refining some of the core ranking systems to detect if websites are unhelpful, have a poor user experience or feel like they were created for search engines instead of people.

scaled content abuse

Scaled content creation methods are getting more sophisticated and Google’s updating to target them.

site reputation abuse

Very low-value, third-party content produced primarily for ranking purposes and without close oversight of a website owner is now considered spam. The policy was published in advance of enforcement on May 5, to give site owners time to make changes.

Improved quality ranking expired domain abuse

Expired domains that are purchased and repurposed with the intention of boosting the search ranking of low-quality content are now considered spam.

These updates aren’t over yet!

The core update will take about a month to roll out fully and there will be several systems updated during that time. It’s expected that more ranking changes in the search results will happen over the next few weeks.

The impact of overlapping changes is likely to confuse SEOs and site owners. So, you should wait for these various updates to complete. Until then, you can focus on improving your site’s content quality and user experience!


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