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KPI STRATEGY & TRACKING
PERFORMANCE BRANDING
VIDEO ADVERTISING
ANALYTICS
A pioneer in mountain bike skill instruction and coaching, Firecrest Mountain Biking empowers bikers of all ages and experience to develop their abilities. With over 24 years of experience, this UK-based company takes a comprehensive approach to training, helping riders overcome psychological and physical barriers to optimise their athletic performance.
Firecrest Mountain Biking faced a lack of visibility into the performance of its website due to poor tracking. It was not leveraging the full capacity of its Google Ads Account. Additionally, the company had not set objectives for target leads, the average cost per lead, or generated revenue. These factors led to budgets going to waste and lost business.
We jumped in to implement comprehensive tracking on the website and updated critical website components to track revenue. After entirely restructuring and optimising the Google Ads account, we developed a strategy with a restricted budget and enforced specific location and audience targeting.
